Proposal for illuminated ‘smartscreen’ advertisement

Advertising agency Maxx Media has submitted plans to change a static advertisement in Sheene Road, opposite Lidl supermarket,  with a ‘smartscreen’ that would display a different advertisement every 10 seconds. This busy road is one of the main routes through south Bristol and objections have been raised because of the potential to distract motorists.

The existing static billboard in Sheene Road
 (Image: Google Maps)

The new screen would measure 6.3m x 3.1m. Bristol residents are objecting to the proposal on the grounds of road safety. Concerns have been raised that the illuminated, changing advertisements will cause motorists to lose concentration as they drive to and from a busy junction.

Planning reference: 18/06208/A | Replacement of existing screen with LED Digital Smartscreen. | Land Adjacent To 1 Malago Road Sheene Road Bristol BS3 4EG

You can look at the application and related documents by searching for planning reference 18/06208/A here:

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The billboard opposite Lidl (Image: Google Maps)